Coping up with the Corona Crisis: India Inc shows the way with Nobel Corporate Social Responsibility Initiatives

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Abstract

The start of 2020 has been rough and despicable for individuals, corporates, governments, and nations at large. Being forced in one’s abodes, juggling between work and household chores, with restricted movement in public spaces and essential commodities delivered through e-commerce platforms–this has become a way of life or rather‘ the new normal’. Public life has shifted from handshakes to ‘Namastes’ (predominantly an Indian gesture), to wearing masks and surgical gloves and the frequent application of sanitizers. The fear of being a victim to the novel corona virus is intrinsically linked with a list of precautions such as disinfecting groceries, washing clothes, intake of herbal supplements to increase immunity and most importantly maintaining social distance norms. With an alarming number of Covid patients and a fragile medical structure, how is India coping up with the Novel Corona crisis? This article helps in understanding the pivotal role of corporate funding to the Indian Government intended to curb and contain coronavirus within the country.