In: Proceedings of the First International Conference on Operationalization of Gross National Happiness. Thimphu, Centre for Bhutan Studies 2004, pp. 247-251 . ISBN 99936-14-22-X
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Abstract
The paper explains how Suan Nguen Mee Ma Co., Ltd. (Suan Company) emerged from the NGO movement guided by Sulak Sivaraksa in Thailand. Suan Company is one example of the growing number of experiments in 'alternative business'. In addition to 'fair trade' efforts to bring rural producers and urban consumers together, in particular by focusing on handwoven, naturally dyed and organically grown cotton products, Suan Company publishes books in order to create a network of well motivated 'company participants'. Suan Company's third area of activity is conference organization. A recent conference in Bangkok of Social Venture Network (SVN) Asia titled "Living Economies in Asia. Rethinking Corporate Social Responsibility" provided a platform for exchanges including inspired considerations on the Gross National Happiness approach of Bhutan.
| Document type: | Book Section |
|---|---|
| Version: | Secondary publication |
| Date Deposited: | 17 Feb 2010 15:40 |
| ISBN: | 99936-14-22-X |
| Faculties / Institutes: | Research Organisations / Academies > Centre for Bhutan Studies |
| DDC-classification: | Economics |
| Controlled Keywords: | Thailand, Fairer Handel, Soziale Verantwortung |
| Uncontrolled Keywords: | Wirtschaftsethik, Thailand , Fair Trade , Social Responsibility |
| Subject (classification): | Economics |
| Countries/Regions: | other countries |
